In recent years McGreevy has also explored processing the residual honey - the beeswax left over in the hive - with a view to developing it commercially. His thinking was along the lines of a beeswax cream or indeed, a complete skincare brand. As the idea was gestating he conducted some research into the natural skincare market and came across an investment opportunity for a natural mineral powder complete makeup range.
Following a transfer of business, in association with his business partner Dr Conor Farrell, McGreevy now runs Anneco Beauty, an Irish natural mineral powder makeup company based in his native Westport, Co Mayo. Voted Best Mineral Powder makeup by RSVP Magazine, Anneco Beauty makeup is already competing with the leading mineral powder brands in the field while McGreevy and Farrell conduct R&D into creating beeswax skincare and beauty products.